The TikTok algorithm in 2026 ranks videos based on completion rate (now requiring 70% or higher for virality), rewatch signals, and follower-first testing, meaning small businesses that master watch time and content structure can outperform accounts with 100x their follower count. This guide breaks down every ranking signal, the key changes from 2025 to 2026, and the exact strategies small businesses should use to get on the For You Page consistently. ...


